Elections are considered to be “Maha Parv” of Indian democracy. And the extent to which it represents the will of the electorate depends on whether it is free and fair in practice. The two important factors which determine the integrity of electoral process from the perspective of the electorate are:- Their access to accurate information about candidates/parties and Whether the issues which are being raised while campaigning resonates with their socio-economic development and the broader national interest. Let us try to understand how the embedded misinformation tweaks the above two factors. Elections have an element of marketing in it where all the parties try to persuade customers (voters) to buy their product (candidates) through different mechanisms. Like marketers, political parties strategize their election campaigning by asking what people need and sometimes this need is mis-prioritized or manufactured by putting emphasis on trivial issues. In today’s era...